Cinecittà: From legendary studios to edgy dream factory
Fast-forward to Europe’s most iconic film studio: a major overhaul to transform Cinecittà into a competitive hub for the movie industry
Client:
Cinecittà Studios
Type:
Branding, Product, Experience
Solutions:
Brand, Content Production, Website, Copywriting
Rebrand and a brand new website to fully enhance every sound stage and backlot to match the next great dream and make it come to life, plus content production, photo and video shooting
“Il teatro 5 è il luogo e la metafora, la finzione e il gioco, ciò che comincia e finisce, infinite volte.”
Federico Fellini
We designed a custom set of icons inspired by the circular geometry of the Cinecittà logo—simple, consistent, and easy to read across all materials. From floorplans to service menus, every icon helps streamline communication without breaking the visual rhythm.
We redesigned the studio layout pages to make them clear, navigable, and sales-ready—turning technical specs into engaging, easy-to-use assets. We also introduced VR support to help the sales team guide prospects through every corner of Cinecittà, even from a distance.
Magic Mountains to rediscover Apennines
